MAX Play – the Family Safe DVD Player

It was only a matter of time until the technology that delivers movies to our homes would also equip us with a capacity to manage the content within that entertainment.

We have all had the ouch experience, that moment during a movie when you become uncomfortable, embarrassed or openly offended by subject matter or language that you feel is simply not necessary.

We put what we think is a good movie into the DVD and its great story and production qualities are diminished by moments of profanity, nudity, sexual innuendo or violence. The better the movie, the more jolting the moment seems to our sensitivities. It has nothing to do with the plot of the film. It exposes our children to content that we are trying to keep out of our home. It seems so unnecessary.

We've endured this problem long enough. Finally, there is something that we can do to make an immediate and absolute difference in the entertainment that comes into our homes.

The battle with Hollywood over profane, vulgar, sexual and violent content is over!

Technology now exists that will let us determine what we see and how we see it. It is MAX Play, a DVD Player with a very specific filtering technology built in. It comes with one thousand filters individually created for some of the greatest films released in the last 20 years.

As new films are released for personal DVD use, their filters will be available as well. In homes where the content of movie entertainment matters, this technology is being gratefully welcomed all across the country.

We Are De-sensitized?

One of my wife's favorite films is "Parent Trap" both the old and the new, 1995 version. We watched it on our MAX Play and she enjoyed it as always. I then pointed out that the film contained 10 profane references to God. She said, "I didn't notice them."

"Of course not, MAX took them out. You didn't notice them because you are desensitized to how much of this stuff we are used to enduring."

Since profanity offends her very personally, we decided to watch the film again only this time we turned the MAX Play filters off. Sure enough, it wasn't long before she said.

"OK, enough is enough. I get the point."

As many times as she had seen the movie, she was not hearing words that offended. Since that evening she has enjoyed the film with our daughter and grand daughter even more knowing that those offensive words are not being heard by her children in her home.

We hear so much of this crud that we become de-sensitized to its presence.

"Spider Man", with 15 vulgarities to complement its 10 profanities, was a fun movie that our family watched before MAX. Now, MAX Play takes the offensive content out and leaves a fun family film to watch.

So, what is the big deal about a few words?

Sit down at a family dinner and use the same language you hear in movies that earns them a PG or PG-13 rating. The presence of rude, putdown derision will prompt a very intense conversation about manners and polite conversation at my dinner table. Yet, it is the substance of popular culture.

So why do we accept this language in the movies?

We are either desensitized to the presence of so much offensive language that we fail to notice it. Or we accept the fact that we must endure it in order to watch popular entertainment. Or both.

But no longer!

The MAX Play DVD player is an answer to prayers. Without changing the DVD itself, this new Player lets me turn a filtering device on or off before the movie plays and watch movies that even grandpa would enjoy.