MAX Play – the Family Safe DVD Player

It was only a matter of time until the technology that delivers movies to our homes would also equip us with a capacity to manage the content within that entertainment.

We have all had the ouch experience, that moment during a movie when you become uncomfortable, embarrassed or openly offended by subject matter or language that you feel is simply not necessary.

We put what we think is a good movie into the DVD and its great story and production qualities are diminished by moments of profanity, nudity, sexual innuendo or violence. The better the movie, the more jolting the moment seems to our sensitivities. It has nothing to do with the plot of the film. It exposes our children to content that we are trying to keep out of our home. It seems so unnecessary.

We've endured this problem long enough. Finally, there is something that we can do to make an immediate and absolute difference in the entertainment that comes into our homes.

The battle with Hollywood over profane, vulgar, sexual and violent content is over!

Technology now exists that will let us determine what we see and how we see it. It is MAX Play, a DVD Player with a very specific filtering technology built in. It comes with one thousand filters individually created for some of the greatest films released in the last 20 years.

As new films are released for personal DVD use, their filters will be available as well. In homes where the content of movie entertainment matters, this technology is being gratefully welcomed all across the country.

We Are De-sensitized?

One of my wife's favorite films is "Parent Trap" both the old and the new, 1995 version. We watched it on our MAX Play and she enjoyed it as always. I then pointed out that the film contained 10 profane references to God. She said, "I didn't notice them."

"Of course not, MAX took them out. You didn't notice them because you are desensitized to how much of this stuff we are used to enduring."

Since profanity offends her very personally, we decided to watch the film again only this time we turned the MAX Play filters off. Sure enough, it wasn't long before she said.

"OK, enough is enough. I get the point."

As many times as she had seen the movie, she was not hearing words that offended. Since that evening she has enjoyed the film with our daughter and grand daughter even more knowing that those offensive words are not being heard by her children in her home.

We hear so much of this crud that we become de-sensitized to its presence.

"Spider Man", with 15 vulgarities to complement its 10 profanities, was a fun movie that our family watched before MAX. Now, MAX Play takes the offensive content out and leaves a fun family film to watch.

So, what is the big deal about a few words?

Sit down at a family dinner and use the same language you hear in movies that earns them a PG or PG-13 rating. The presence of rude, putdown derision will prompt a very intense conversation about manners and polite conversation at my dinner table. Yet, it is the substance of popular culture.

So why do we accept this language in the movies?

We are either desensitized to the presence of so much offensive language that we fail to notice it. Or we accept the fact that we must endure it in order to watch popular entertainment. Or both.

But no longer!

The MAX Play DVD player is an answer to prayers. Without changing the DVD itself, this new Player lets me turn a filtering device on or off before the movie plays and watch movies that even grandpa would enjoy.

What Can You Filter?

The MAX Play DVD Player does not change the original DVD in any way. But rather, simultaneously engages a remarkable new technology as the DVD plays that lets you choose a level of filtering consistent with your family standards. Movie ratings were established in the first place to advise parents of the content of films that might offend their community standards. For the first time in the history of entertainment, you have individual control of the movie content seen in your home and you have the ability to set the standards that are allowed in your home on your DVD player.

The MAX Play technology can be turned on and off with a simple password that you control. Never again, will you worry about the movies that your children see whether you watch with them or not.

The filtration levels are based on four categories with twelve sub listings in each. You simply select the filters that you want on, insert the DVD, turn on the player and the technology seemlessly edits the movie while it plays.

You choose any or all of the following filter settings for each movie your family decides to watch.

Sex/Nudity

Sensual/Provocative Content
Crude Sexual Dialogue Content
Nudity
Explicit Sexual Situations

Violence/Gore

Strong Violence
Graphic Violence
Gory/Disturbing Images

Crude Language/ Humor

Ethnic Social Slurs
Cursing
Vain Reference to Deity
Graphic Vulgarity

Other Content

Explicit Drug Use

Sample Movie List

Here are 100 movie titles selected from the 1000 movies that are pre-loaded on your MAX Play Player.

Each filter is created based on twelve different categories in four content areas.

10 Things I Hate About You – PG 13
6th Day, The – PG-13
A.I. Artificial Intelligence – PG-13
Amelie – R
Amistad – R
Analyze That (Full Screen Edition) – R
Analyze This – R
Annie Gall – PG
As Good A it Gets – PG-13 (Widescreen side/Full Screen Side)
Austin Powers: International Man of Mystery PG-13(New Line Platinum Series – Widescreen Side/Standard)
Band of Brothers – NRBandits – PG-13 Special Edition- Widescreen Side and Standard Side)
Barbership – PG-13
Beautiful Mind, A – PG-13(The two disc award edition full screen)
Behind Enemy Lines – PG-13
Best in Show – PG-13
Big Daddy – PG-13
Big Momma’s House - PG-13(Special Edition-Widescreen)
Blade Runner – R (The director’s Cut-Widescreen Side & Standard Side)
Blue Streak - PG-13
Bourne Identity, The – PG-13
Brave Heart – R (Widescreen Collection)
Bridget Jones’s Diary – R
Caddy Shack – R
Cast Away - PG-13
Catch Me If You Can - PG-13
Changing Lanes – R Widescreen Collection)
Chinatown – R
Chocalat - PG-13
City Slickers - PG-133 (Contemporary Classics)
Conspiracy Theory – R (Widescreen Side/Standard Side)
Cougar Under Fire – R
Die Another Day – PG-13(Full Screen Special Edition)
Drumline - PG-13(Full Screen Edition)
Dumb and dumber - PG-13(Widescreen Side/Standard Side)
Enigma – R
Erin Brockovich – R
Family Man,The - PG-13(Collector’s Edition)
Few Good Men, A – R (Widescreen Side/Standard Side)
Finding Forester - PG-13
Gangs of New York – R
Gladiator – R (Signature Collection)
Goldmember – PG-13
Gone in 60 Seconds - PG-13
Gosford Park – R(Widescreen/Standard)
Heist – R
Hours, The - PG-13(Special Collector’s Edition Widescreen Collection)
How to Lose a Guy in 10 Days - PG-13 (Full Screen Collection)
I am Sam - PG-13(New Line Platinum Series)
Independence Day - PG-13
Insider, The – R
John Q - PG-13
Just Married - PG-13(Widescreen/Full Screen)
K-Pax - PG-13(Collector’s Edition)
Kate & Leopold - PG-13
L.A. Confidential – R
Legally Blonde - PG-13
Legend of Bagger Vance, The - PG-13
Majestic, The - PG-13
Matrix – R
Meet Joe Black - PG-13
Memento – R
Men in Black - PG-13(Widescreen Special Edition)
Minority Report - PG-13(Full frame)
Mr. Deeds - PG-13(Widescreen Special Edition)
Notting Hill - PG-13Collector’s Edition)
Others, The - PG-13(Collector’s Edition)
Out of Sight – R (Collector’s Edition)
Panic Room – R (Superbit)
Patriot, The – R (Special Edition)
Pelican Brief, The - PG-13
Perfect Storm, The - PG-13
Pianist, The – R (Full screen)
Pretty Woman – R
Return to Me – PG
Ring, The - PG-13
Rule of Engagement – R (Widescreen Collection)
Saving Private Ryan – R
Scorpion King, The - PG-13(Collector’s Edition Full Screen)
Shakespeare in Love – R
Shallow Hal - PG-13
Shanghai Knights - PG-13
Siege, The – R (Enhanced Widescreen)
Signs - PG-13(Vista Series)
Simone - PG-13
Sixth Sense - PG-13(Collector’s Edition)
Sleepless in Seattle – PG
Speed – R
Spy Game – R (Collector’s Edition Full Screen)
Sweet Home Alabama - PG-13
Terminator, The - R
There’s Something About Mary - PG-13(Special Edition)
Thirteen Days - PG-13
Thomas Crown Affair, The – R
Total Recall - R
Transporter, The - PG-13(Special Edition)
Tuxedo - PG-13
Two Weeks Notice – PG-13Unforgiven – R
Vanilla Sky – R (Widescreen Collection)
Witness – R (Widescreen Collection)
World is Not Enough, The - PG-13 (Special Edition)
Zoolander – PG-13(Widescreen Collection)

What is MAX?

In order to preserve the delicate and important relationships that define my family, I am looking at every piece of media that comes into my home with a very critical eye. Because of the sheer amount of junk that is out there I can no longer allow unlimited television, or unsupervised internet or video games. The negative messages that the media delivers to my children is wasting my children’s time, affecting their behavior and offending the standards of my home.

MAX protects my children.

The two most pressing areas of concern are the Internet and movies. We have already removed cable and limit television to selected shows.

I have two young sons, ages 12 and 10, and I am afraid to let them on the Internet unless I stand over their shoulder. Why? Because pornography is everywhere online. Pornography is not harmless. It is addictive. It is pernicious. It is pervasive and it will not be in my home. If you think pornography will not affect your home and children then you are denying the truth.

There was a time when communities picketed XXX-rated movie houses and drove the smut peddlers out of their neighborhoods, away from families and children. Today, all manner of perverse and reprehensible video is instantly accessible from the privacy of our homes. It is destroying marriages. It is affecting intimacy. It is damaging lives.

Pornography is not the only online danger to my children.

Today's technology gathering place is the cyber world of Internet chat.

Chat rooms are a meeting place for unidentifiable people who can say anything they want with anonymity. They are known simply by the name they put in the computer. There is no face, no presence, no point of reference, no reality. The removal of person to person indicators during chat eliminates inhibition and invites innuendo that would never be offered in public. And that's the good thing about chatting online.

The danger lies in sexual predators. More than a million are known today and millions more are waiting to "chat" with our children.

Why do we let that happen?

If you stepped out your back door and saw a fifty year old man, naked, lurking in the shadows of your own yard, you would do something! You would scream. You would call the police. Even chase him away with a broom. You would do anything but smile benignly when your thirteen year-old daughter goes out to have a "chat" with him. The last thing you would do is deny that he represents a threat to your daughter. Especially if you knew he was there 24 hours a day. So wake up! That same man is waiting to be an "online partner," a friend, and a confidant with your children through chat rooms.

Not always you say?

Yes, not always.

But enough times and with sufficient threat to create concern and warrant my efforts to take action and protect my children while they are online.

Are your children downloading music?

You better be careful when they walk in that candy store. In addition to the obvious ramifications of illegal music downloads, peer to peer networks are a sure source of pornographic email and content.

The Internet is both friend and foe.

Of course, the Internet is fantastic. And every day we grow to use it more and more and benefit from its quick access to information, entertainment and education. But staying stupid to its dangers is foolishness.

If I let my childen use the Internet unchecked and unfiltered I am guaranteeing that they will see pornography. It is only a matter of time before my child lands on a porn page. It is only a matter of activity before an innocent chat leads to vulgarity. It is only a numbers game before a chat room links my home with a sexual predator.

If you think not, you are wrong.

My choices are to either remove the computer or monitor my family's internet connections to the world wide web. I can take no chances when it comes to the safety of my children.

Like Hollywood cares!

Hollywood does not know my family.

The entertainment industry rarely creates entertainment that nurtures my home but they are always quick to promote content that offends, disrespects and profanes. Even movies promoted as family entertainment make me scratch my head and wonder if we don't live on different planets.

My idea of home is not a place filled with curses, profanity and vulgar roars of bodily function. Unless I want to invite Hollywood's common language into my home, I cannot watch most of the stuff that they call "funny", "outrageous", or "a laughfest" for the whole family.

Parenting today is counter cultural.

You tell your children to speak cordially and their favorite actors curse like sailors. In fact, if language gets any worse we are going to owe an apology to the sailors.

You teach your sons to play fair in sport and their favorite professional athletes act like criminals.

You teach your daughters to dress modestly and their favorite entertainers walk and talk like whores.

At some point, and in some effective way, we have to limit, control or stop the barrage of dissidence showing our children action, language and impropriety that is directly opposite to the culture of our own homes.

MAX gives me tools to preserve and protect my home.

Fortunately for me there is an answer and solution. It is MAX, a company helping parents protect their children and preserve their families. The most important relationships in my life, those associations between my family that are nurtured within the walls of my home, are being negatively impacted by the media. Those negative images, messages and behaviours are delivered to my home using technologies like computers, Internet, television, music and DVDs.

MAX gives me technology that I am using to control content and monitor activity.

MAX helps me make my house my home.